If you were anywhere near Temple Bar last week, you definitely would’ve clocked him...6ft tall, suspiciously smooth, and not afraid to throw a shape. That’s right, Frazor the Razor made his grand Irish debut… and he didn’t come quietly.
To celebrate FFS Beauty’s official launch in Ireland, we hit the streets of Dublin for a day of cheeky chaos, chats, and craic. And who better to lead the charge than our mascot Frazor the Razor...the smoothest criminal in town?!
Let’s talk highlights:
🪩 Frazor danced like nobody (and everybody) was watching
Our favourite razor whipped out his best Irish dancing skills right in the heart of Dublin, and honestly? We’re still impressed. Big shoutout to Oliver St John Gogarty for this one!
👮 He had a cheeky run-in with the Gardaí
After causing a bit too much of a stir, Frazor found himself attracting some attention from the law. No razors were harmed, and we’re pleased to report he was released without charge (just a few selfies).
💬 Chatting with the Dublin girlies
We spoke to lots of local women and girls about their shaving routines, their skincare struggles, and why the world needs less plastic and more self-care. We loved meeting so many of the community and sharing our knowledge, and some gorgeous free products with them.
📸 Temple Bar turned into a meet & greet
Locals, tourists, influencers...everyone wanted a snap with the main man. It’s not every day you see a giant razor strutting around Dublin handing out beauty freebies.
🏢 We took a trip to TikTok HQ
We even popped into TikTok HQ; a huge milestone as one of the first brands to be live on TikTok Shop. Frazor behaved (mostly), and we left buzzing about what’s to come.
It’s safe to say our Ireland launch was one to remember, and we’re only just getting started. From Dunleer to Dublin and beyond, we’re on a mission to make self-care simpler, smoother, and more sustainable for women across Ireland.
Keep an eye out for where you might spot Frazor the Razor on the streets next 😉
