The Original Three

In February 2016 we hit our 100 club members mark, with our first razor line up of Faye, Frankie and Samantha (FFS!). Just 5 months later we had grew by 900 club members and we hit our 1000 club member mile stone. Working hard, our team developed and launched our award winning shave cream in October 2016.

Rose Was Born

In August 2017 we launched the first female metal handle 'Rose' that was designed especially for women. Later we developed and launched the Smooth, Remove and Soothe 3 step shaving process the first shaving process applied to female shaving.

Going Against The Grain

In July 2018 we launched our first major marketing campaign, and we became the first razor brand in the world to broadcast real leg shaving in a television advert. The advert features real shaving of leg & underarm hair.

Recycling Scheme

In January 2019 our iconic Rose razor was voted Product Of The Year by over 10,399 consumers.

To help take a stand, and reduce our members carbon footprint, we launched our very own in house Blade Recycling scheme.

Re-Branding FFS

In 2020 we changed our name from Friction Free Shaving to FFS Beauty, alongside a company rebrand. In July 2020 we also hit an amazing milestone of 100K members.

Expanding our Range

In March 2021 we launched a new Botanical Beauty range including a sulphate-free Shampoo Bar, Calming Bath Salts and Moisturising Body Butter Bar to develop our beauty range, to make our members beauty routine effortless.

Offsetting our Footprint

In the summer of 2022, we partnered with Carma.earth to plant trees with every subscription order you place.